Comprehensive Info on Targeted TV Advertising

Geo-Targeted TV advertising is the way of delivering different content to a website user based on his or her geographic location. This technology is usually used to target local customers through the cloud-enabled broadcast. Most of the location-based social networking websites such as Ask Around, Foursquare, Badoo, Bliin, and others enable merchants to target customers depending on their locations.

What is Geo-Targeting?

Targeting users as per their location, zip code, area code, city, state, and/or country is called as geographic targeting. In other words, the geographic targeting allows targeting users based on their physical location. For instance, if you want that the Indian citizen will only watch your TV Ad, you can target the ad using Geo-targeting that allows Indian citizens to watch this ad and no other user at a different location can see the Ad.

How It Works?

The process of advertising an ad for broadcast is done by using an ad server, and this entire process is called Ad selection or matching process. This process is not enough for the geographic targeting criteria as it works on other features like ad size, impression goal, and others. So, now it is clear that the ad selection process works on pre-defined values provided to an ad server, on the other hand, the geographic targeting requests the ad server first and then gives the result like country, state, and zip code, to name a few.

Different Criteria for Ad Campaigning

In the advertising industry everyone knows that geographic targeting is the standard tests of every campaign, so all the ads before getting live on the broadcast platform must have to pass certain steps before being rendered on a media source. These criteria’s is handled by the ad server including the behaviour targeting, the start date of the campaign, impression goal, and others.

Role of IP Addresses in Targeted Advertising

In the process of geographic targeting the major role is played by the IP address, and as there is no such pre-defined set of instructions for geographic targeting, the ad server first gets through queries before TV content gets the live value. The geographic targeting works on mapping process that totally depends on connecting a user’s IP address along with its physical location i.e. city, state or country. So, an IP address is the most important factor in the tracking of users’ location there are also many processes which are applied within to get a single IP address then only after the physical location can be tracked. These processes include: 

• Pings
• Traceroute
• Reverse DNS

Bottom Line

The geo-targeted advertisement provides an accurate, user-friendly, secure and scalable way to track individual users across devices. With this technology, you can deliver a targeted mobile advertising campaign that surpasses traditional advertising strategies.